How Do Casino & Gambling Companies Do Link Building?
Most of the major brands use a combination of relevancy and sheer volume. casino backlinks
Of course, having a large budget is essential if you want to rank in this space. Absolutely all of the major players are paying for links 💰 We’ve worked to build links on behalf of major casino companies, and there’s always a premium charged by just about any blogger when they discover what they’re linking to. That’s why it’s important to establish a budget which supports a good volume of high quality links with a long-term view.
🎥 Here’s a video analysis we did a while back of Monster Casino.
They’re a smaller casino brand that burst on the scene and began ranking for some competitive casino keywords…
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5 Key Link Building Trends in Gambling
- Cash Is King – All casino companies pay for links, and they have big budgets to do so. They avoid direct footprints by using 3rd party email addresses 🤑
- PR Campaigns – Some gambling firms will execute PR strategies to pick up links from newspapers and press, but they understand this won’t necessarily help them with difficult terms, where targeted links and anchors are required 🎯
- Aggressive Anchors – Larger companies will use surprisingly aggressive anchor text strategies, especially if they have a well establish brand 🥊
- Homepage Links – Some big companies will pay for homepage link rentals, but this is an especially aggressive strategy used by affiliates Globally across different markets 🌏
- Variety of Niches – Casino & gambling companies go after a surprisingly large range of niches – there’s simply not enough quality informational sites out there around casino & gambling 🕵️♂️