What is a Backlink in SEO?

Backlinks form when somebody publishes a link on their site and that link is then replicated by other webpages. Essentially, backlinks are references that you give to your website from other sites.

The amount of links pointing to a particular page can affect how it ranks in search engine results pages (SERPs). Having more backlinks than the competition can lead one’s company or website to rise higher in SERPS than its rivals.

Ultimately, if Google likes the content of both your website and the sites linking out to you, they will help rank you for more targeted keywords so traffic rises accordingly.

“Backlinks” are any links to your website or domain name from other websites.

A high number of backlinks to your site will help push it up the Google search results pages, and having more pages on your domain (or site) will also increase the number of sites linking back to you. The easiest way for you to get create new backlinks is simply by commenting on popular blog posts elsewhere online, or by creating blog posts that promote content like guest blogging. The internet is composed of two components: content and links between pieces of content. When search engines initially began indexing web pages, they needed a method for determining which pages were the most relevant to certain queries—a ranking system. Instantly, the quality and quantity of backlinks pointing to a page became a consideration in deciding that page’s rank. Backlinks are a vote of confidence between two websites. The more high-quality backlinks your page receives, the more useful it appears to the search engine, and the more probable it is to attain a high ranking.