More than 80% of B2B marketers shared content on Twitter in 2020. About one-third used Twitter ads to expand their reach and generate leads. Organizations worldwide leverage this social platform to drive brand awareness.
As a small business, you can use Twitter to create buzz around your products and events. You may also share behind-the-scenes shots, run contents, and ask your customers for feedback. Think of it as a cost-effective way to market your brand and gain exposure.
Note that Twitter marketing has distinct characteristics.
This social media platform is fast-paced, with the average lifespan of a tweet being less than 20 seconds. Plus, each message is limited to 280 characters.
With these things in mind, keep your tweets short and publish content every few hours for maximum engagement. Use Twitter as part of a well-rounded marketing campaign rather than a standalone tool.
Need a quick boost of inspiration? Use these Twitter marketing ideas for a stronger social media presence!
1. Draft a Content Calendar
A social media calendar can make it easier to stay organized and seize opportunities for engaging content. At the same time, it allows for strategic planning and gives you a better perspective of your marketing strategy.
The role of this document is to organize the way you create and publish content. It also allows you to monitor your efforts and avoid common mistakes, such as spamming one platform and neglecting another.
With this handy tool, you’ll be able to plan out your posts and tailor them to each social network. Over time, it can boost your productivity and improve the results of your social media marketing campaigns.
Consider these aspects when drafting your calendar:
- Your marketing goals
- The type of content you want to share
- How often you want to post on Twitter, Facebook, and other platforms
- Best days and times to publish on each platform
- Who’s in charge of what
Determine which of your staff members will be responsible for writing, publishing, and promoting each post. Consider outsourcing these tasks to a virtual assistant or social media marketing professional.
2. Cultivate and Refine Your Brand Voice
Puma, Nike, Starbucks, and other top brands leverage social media to engage their customers. Each company has a unique brand voice that resonates with its audience and remains consistent across all channels.
Nike, for example, uses Twitter to highlight famous athletes and the story behind their success. Its tweets are inspiring and engaging, sparking conversations.
Small businesses may not have the same resources as Nike or Google, but this doesn’t mean they can’t make an impact.
To increase your chances of success, focus on developing a strong brand voice. Prioritize human connection and tailor your tweets to the target audience.
Don’t be afraid to show some personality on Twitter and other social networks. Be bold, funny, edgy, or professional. Most importantly, try to reveal the human side of your brand.
3. Mix Things Up
Twitter increased the character limit from 140 to 280 in 2017. That’s just enough space for two or three sentences. What matters most is how you use that space.
First of all, avoid being repetitive.
Each tweet should be original and have a clear objective. Here are some ideas for marketing on Twitter:
- Share industry news to spark conversations and inform your audience
- Post branded GIFs and memes to entertain your followers
- Make brand announcements
- Share promo codes and special offers
- Run Twitter polls to engage your fans and collect feedback
- Tap into trending topics
- Post behind-the-scenes photos of your staff
- Showcase your top customers
- Start a contest with prizes
- Answer frequently asked questions
- Share your company’s achievements
- Post interesting facts about your brand or industry
- Publish motivational content
- Update your followers on what you’re up
Remember that you can always share links to your blog or YouTube channel on Twitter. This strategy can boost your SEO efforts and increase website traffic.
As a general rule, avoid being overly promotional. Put some thought into your tweets even when sharing product-related content.
4. Use Visuals
Visual content is a great choice for any platform, not just Instagram and Pinterest.
About 40% of people respond better to visual information than text, reports Social Media Today. The same source states that 50% of Internet users repost photos or videos they find online.
Pictures, memes, and other visuals are easily digestible. When used right, they can skyrocket customer engagement and drive massive traffic to your site or blog.
Sharing visual content on Twitter also allows you to express yourself outside of the 280-character limit.
For example, you can publish infographics that highlight your products and how they benefit customers. Likewise, you may use diagrams to convey complex data into clear insights.
5. Prioritize Social Listening
Successful organizations use social media to collect feedback and gain insights into consumer behavior.
Twitter can provide valuable information about your target customers and how they perceive your brand. Pay attention to what people are saying about your products or services—and then act upon their feedback.
Use Twitter’s advanced search tool to monitor trending topics and brand mentions. You can also set alerts for industry buzzwords and other relevant data.
Premium tools, such as Hootsuite and Keyhole, enable users to track this information across multiple platforms. Try them out to free up your time and get the most out of your social media marketing campaigns.
Improve Your Twitter Marketing Strategy
As you can see, Twitter can be a powerful marketing tool.
It not only drives traffic and sales but may also provide valuable insights into your competitors and target audience. Use it to raise brand awareness, increase engagement, and establish your authority online.
Getting started with Twitter marketing doesn’t have to be difficult. You can always reach out to a professional to help you out.
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